Measuring customer satisfaction using SERQUAL survey
نویسندگان
چکیده
منابع مشابه
The Value of Measuring Customer Satisfaction
Firms in multiple industries collect customer satisfaction data to measure service performance. Increasingly, however, many firms are now able to collect objective service performance data as well. This raises the question of whether measuring customer satisfaction is valuable to firms when objective service performance data are available. The authors answer this question via the use of unique ...
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ژورنال
عنوان ژورنال: Management Science Letters
سال: 2012
ISSN: 1923-9335,1923-9343
DOI: 10.5267/j.msl.2011.10.011